The Forevermark Promise

The Promise of Forevermark Infographic - TIVOL


Forevermark keeps its promises, from the initial promise of rare, beautiful, and responsibly sourced diamonds, to the promises made when two people hold hands and never let go.


The Promise of Beauty & Rarity

Less than 1% of the diamonds in the world are eligible to become a Forevermark and each Forevermark source must meet high environmental, social, and business standards. Only the finest diamonds are selected from the candidates that are mined.

Inscription & Grading

When a diamond meets the Forevermark standards, it receives a Forevermark inscription. This inscription consists of a unique ID number and Forevermark icon. The inscription invisible to the naked eye and is made 1/20th of a micron deep, which is equivalent to 1/5000th the depth of a human hair. The unique ID number can be registered for extra assurance.

Forevermark diamonds over 1/2 carat in weight undergo a Certified Grading Report. These Forevermark diamonds are assessed at the Forevermark Diamond Institute in Antwerp, Belgium. The Certified Grading Report assesses a diamond's unique qualities based on cut, clarity, color, and carat weight. Additionally, The Grading Report provides a special blueprint that maps the exact qualities that makes the diamond one of a kind.

Sourcing & Sorting

During sourcing, Kimberlite is extracted from the mines and then treated and processed to extract diamonds. Rough diamonds from approved sources are sorted and classified by a Forevermark Diamantaire. During sorting, the Diamantaire looks for color and clarity.

Cutting & Polishing

Master craftsmen cut and polish the selected rough diamonds. The way that the diamond is cut and polished will affect how much it sparkles, which adds instant value. Forevermark only accepts diamonds with a cut grade of Very Good, Excellent, or Ideal. After being cut and polished, the diamond is sent to Forevermark Diamond Institute for further Forevermark evaluation, which exceeds the standard 4Cs criteria.

The Promise of Responsible Sourcing

Responsible sourcing is an integral part of the Forevermark promise.

The Kimberley Process

Established in 2003, the certification system known as the Kimberley Process prevents diamonds mined from areas of conflict from entering the legitimate diamond supply chain. Only countries that take part in the Kimberley Process are permitted by the UN to import or export rough diamonds. Only 74 of the 196 countries in the world are members of the Kimberley Process (37%).

Because the Kimberley Process was established, 99% of diamonds in circulation come from conflict-free sources. Forevermark diamonds are held to standards that exceed the Kimberley Process requirements and not all countries that comply with the Kimberley Process are eligible to mine Forevermark diamonds.

Forevermark Goes Above & Beyond

Forevermark determines mining source eligibility for countries based on specific criteria, including Kimberley Process membership, stable and acceptable political climate, stable and acceptable socio-economic situation, as well as a positive and proven human rights record.

If a geographic location meets these requirements, the mining company itself must also meet a number of specific criteria. Forevermark assesses the reputation of the company's stock exchange, published annual report, whether the ethical policies are publicly available, as well as the mining company's operations. Forevermark carefully considers key areas such as company management, employee welfare, benefits such as training and education, and more.

Forevermark mines are expected to exceed these requirements. The mines are also expected to benefit the communities in which they operate. In order to gauge this, Forevermark analyzes the socioeconomic impact that the mine has on the local and surrounding areas, assessing things like community health, education, training, infrastructure, as well as the mining company's investment in the community, and environmental and ecological impact.

Forevermark mines are located in Australia, Botswana, Canada, Namibia, and South Africa.

The Promise To Give Back


Forevermark partnered with Botswana's Ministry of Health to support the Orapa mine hospital, which provides healthcare to the miners as well as inhabitants of the surrounding local communities, which amounts to 64,000 people served across a 600 km radius.

Water Footprint

Many Forevermark sources actively work to reduce their water footprint. De Beers Marine Namibia vessels, which mine diamonds off the coast of Namibia, use seawater for processing. The De Beers South African mines also reuse and recycle desalinated water. Their recycled water accounts for 50% of the freshwater footprint.

The Environment

200,000 hectares (772 square miles) of the De Beers mines are set aside for conservation purposes only. This area is 5 times larger than their mining footprint and equivalent to ? the size of Yosemite National Park.

The Jwaneng mine of Botswana operates a game park that is 17,000 hectares (65.6 square miles). The game park is home to more than 1,700 animals and hosts a field unit for Cheetah Conservation Botswana.

The Orapa Mine has established a Rhinoceros sanctuary reserve that both protects the species and establishes sustainable tourism for the area.

Integrity, Keeping The Promise

Tracking & Tracing

All Forevermark Diamantaires must comply with Forevermark's proprietary Pipeline Integrity Standard. This standard is upheld by a track and trace manufacturing process and creates the foundation for Forevermark's promise of responsible sourcing. The Pipeline Integrity Standard ensures that every diamond comes from a Forevermark approved mining source.

The Pipeline Integrity Standard asserts that Forevermark diamonds are isolated from all other diamonds, from rough stages to polishing. Consequently, Forevermark diamonds must be identified early and clearly, both physically and in documentation.

The Pipeline Integrity Standard was written in conjunction with the British Standards Institution (BSI). The BSI continues to endorse the Pipeline Integrity Standard. Additionally, a third party, Societe Generale de Surveillance (SGS), audits every Forevermark Diamantaire annually to make sure that the Pipeline Integrity Standard is upheld and enforced.

When you give a Forevermark diamond to the one that you love, you not only enact the promises within the diamond itself. You make promises of your own: to have and to hold, to love and to cherish. At Forevermark, we say to each promise, "We do."