What is Platinum?

Platinum, a naturally white metal, will never fade or change color. Platinum also enhances the brilliance of diamonds and other gemstones without reflecting other colors of light into the gemstone. A platinum engagement ring and wedding band is everlasting, perfect for a lifetime of everyday wear. Platinum’s density makes platinum highly durable, so it doesn’t wear away over time.

Platinum collage

Typically 95% pure, platinum is one of the purest precious metals. White gold, which is yellow gold mixed with other metals such as nickel, is often rhodium plated to give it a white appearance. Platinum’s purity makes it naturally hypoallergenic and ideal for those with sensitive skin.

Platinum’s strength and durability makes it a secure setting for diamonds and precious gemstones. Platinum prongs offer excellent protection for diamonds. Many of the world’s most significant diamonds, from the Hope Diamond to the 60-Carat Taylor-Burton Diamond, are all set in platinum.