Emily Armenta, who was born into a family of artists, has been imagining and creating designs for jewelry since she first learned about gemstones during her childhood. Since then, Armenta’s aesthetic has evolved and matured, and she has found deeper inspiration after reading the poetry of Fedrico Garcia Lorca. A Spanish writer, Lorca wrote about a creative force that dwells within all of us, known as duende. According to the author, duende “is a power and not a behavior; it is the struggle that one must endure to create something of greatness.” Armenta believes in this principle and uses it as a starting point for her creative process, which she describes as the search for a deeper meaning behind art. Her passion for Spanish literature — mixed with her own feminine sensibilities — results in a look that is composed of striking, ethereal designs, primarily made of 18K and 22K yellow gold, 18K rose gold and “midnight” oxidized sterling silver with diamonds and gemstones. In the case of both yellow and rose golds, Armenta mixes her own metals in order to acquire the exact color she has envisioned. “I am inspired by the creativity that surrounds me on a daily basis,” says Armenta. “Spending time at my studio provides an incredible opportunity for me to invent and create something that can never be duplicated. Furthermore, the studio is a magical place for me, as I am able to see firsthand how believing in duende can make the impossible become a reality.”
We value your privacy
On our website, we use services (including from third-party providers) that help us to improve our online presence. The following categories of cookies are used by us and can be managed in the cookie settings. We need your consent before being able to use these services. Alternatively, you may click to refuse to consent, or access more detailed information and change your preferences before consenting. Your preferences will apply to this website only. You can change your preferences at any time by clearing your browser history/cache or visiting our privacy policy page.
By authorizing third-party services, you allow the placement and the reading of cookies and the use of tracking technologies required to keep our website reliable and secure.
We value your privacy
Review and set your consent preferences for each partner below. Expand each partner list item for more information to help make your choice. Some personal data is processed without your consent, but you have the right to object.
Privacy policy: https://www.rolex.com/legal-notices/cookies.html
Purposes (consent)
Legitimate interest Purpose(S)