The story of gold is as rich and complex as the metal itself. Wars have been fought for it and love has been declared with it.
Gold is rare. Today there are 165,000 metric tonnes of stocks in existence above ground. If every single ounce of this gold were placed next to each other, the resulting cube of pure gold would only measure 20 meters in any direction.
Gold can magically change color as other metals are added to the alloy. This process is how we achieve white and rose gold variations. White gold is a mixture of pure gold and white metals such as nickel, silver and palladium, usually with a rhodium coating. Rose gold refers to and encompasses the whole family of red, rose and pink gold shades. Pure gold is mixed with copper to produce the rose color. The more copper used, the redder the gold appears.
One of the great qualities of gold is its malleability. This, combined with its physical beauty and resistance to corrosion, makes gold the ultimate creative medium. Pure gold can be considered too soft and delicate for use in jewelry, so it is often combined with other metals for greater strength.