The word 'diamond' comes from the Greek term adamas meaning invincible.
Through the ages, the diamond remains this planet’s most precious and prestigious substance. That’s why, both financially and emotionally, buying a diamond should never be a casual purchase. In fact, it’s often one of the most significant decisions of your life.
Of course, it’s important to be acquainted not only with the famous 4 C’s of diamond buying (cut, color, clarity and carat weight), but also with the newer 5th C: certification.
Generally speaking, the better you balance the 5 C's, the better choice of diamond you'll make. But remember, choosing the right diamond isn’t just about the way it looks. A diamond should also win your heart, it should speak to you. And, if it’s the right diamond for you, it should say something truly romantic.
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Be prepared when you go diamond shopping.
It's wonderful to be spontaneous in life, but not when you’re serious about diamond shopping. If you’re truly in the mood to buy, you should come prepared with a list of questions you want answered before you make a final decision. Whether it’s about the 5 C’s, grading certificates, the jeweler's experience, or what kind of jewelry people are buying and wearing these days, it’s far better to arrive with questions than to leave with them.
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Shopping for a diamond should be a fun, enjoyable event. After all, it’s not something most of us get to do all that often.
Of course, the best way to enjoy your diamond-shopping is to come into Tivol when time isn’t a factor. You want to give yourself time to hold the diamonds, look at them under the jeweler’s glass, savor these beautiful gemstones like you would a glass of rare wine. You also want to hear everything your knowledgeable sales professionals at Tivol have to tell you about them, and compare them one to another, so you can find the one that best matches your individual style and taste. Every Tivol professional is happy to walk you through the finer points of selecting a diamond.
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Buy a diamond that will spend a lot of time on you…not in your jewelry box.
The only thing more exciting than acquiring a beautiful diamond is wearing a beautiful diamond. So make sure you consider not only the aesthetic beauty of your diamond, but when and where you’ll be able to wear it. Remember, these days, there are diamonds for all occasions—including daytime diamonds—so look for diamonds that can light up your life every day.
There are also many important commercial considerations, such as the changing fashion in certain cuts and rarity of certain sizes and colors, that should be considered when buying a diamond.
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Finding the right diamond is like finding the right person…you need to use your head and your heart.
Beautiful gemstones do more than attract compliments. They dazzle your eye. Fill your heart. Inflame your passions. So if you ever find yourself debating the merits of one diamond versus another, try to find a balance between what you think about them, and how they make you feel.